ปัจจัยขับเคลื่อนความสำเร็จของสถาปัตยกรรม LINE Micro-App:  การประเมินเชิงเทคนิคของคุณภาพระบบสารสนเทศและคุณค่าเชิงประจักษ์

Jeeranun Tasuntia; Anyawee Chaiwachirakhampon; Sakchan Luangmaneerote; Anutchai Chutipascharoen

doi:10.65205/jcct.2026.e3285

Authors

Jeeranun Tasuntia Program in Computer Technology, Faculty of Agriculture and Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand https://orcid.org/0009-0001-9162-9888
Anyawee Chaiwachirakhampon Program in Computer Technology, Faculty of Agriculture and Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand https://orcid.org/0009-0009-6431-2584
Sakchan Luangmaneerote Program in Computer Technology, Faculty of Agriculture and Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand
Anutchai Chutipascharoen Program in Computer Technology, Faculty of Agriculture and Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand https://orcid.org/0009-0002-2512-2373

DOI:

https://doi.org/10.65205/jcct.2026.e3285

Keywords:

Information System, LIFF, User Satisfaction Evaluation, Business Performance

Abstract

This research aimed to (1) study the success drivers of the LINE Front-end Framework (LIFF) architecture that affect information system quality, (2) evaluate the effect of information system quality on user satisfaction, and (3) examine the influence of user satisfaction on the performance of community enterprises by applying the Extended IS Success Model framework. The sample comprised 175 community members from Surin Province, drawn using stratified random sampling. The research instrument used was an online questionnaire. Data were analyzed using multiple regression, path analysis, and mediation analysis. The results showed that the success factors of the LIFF architecture, including ease of use, Integration with platforms, and data security, had a statistically significant positive impact on the information system's quality (p < 0.001). In addition, information quality influenced user satisfaction (β = 0.547, p < 0.001), and user satisfaction directly impacted the business performance of community enterprises (β = 0.654, R² = 0.428, p < 0.001). The study results show that the Extended IS Success Model appropriately describes the success of using micro-applications on the LINE platform and reflects LIFF's potential to support community enterprise operations in a real-world context.

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