การพัฒนาระบบโมบายแอปพลิเคชันเพื่อส่งเสริมการท่องเที่ยวจังหวัดพระนครศรีอยุธยา

Atip Phothong; Kongpop Chaprakon

doi:10.65205/jcct.2026.e3495

Authors

Atip Phothong Program in Information Technology, Faculty of Science and Technology, Phranakhon Si Ayutthaya Rajabhat University, Phranakhon Si Ayutthaya 13000, Thailand
Kongpop Chaprakon Program in Information Technology, Faculty of Science and Technology, Phranakhon Si Ayutthaya Rajabhat University, Phranakhon Si Ayutthaya 13000, Thailand

DOI:

https://doi.org/10.65205/jcct.2026.e3495

Keywords:

Mobile Application, Promotion of Tourism in Ayutthaya Province, Android Operating System

Abstract

This research aimed to: 1) develop a mobile application system to promote tourism in Phra Nakhon Si Ayutthaya Province, and 2) assess user satisfaction with the developed system. The participants consisted of 250 individuals, including Thai tourists, international tourists, local entrepreneurs, and officials from relevant agencies, selected using purposive sampling. The research instruments included a mobile application system developed for the Android operating system using Visual Studio Code, a system performance evaluation form, and a user satisfaction questionnaire. The research findings revealed that the overall performance of the mobile application system developed to promote tourism in Phra Nakhon Si Ayutthaya Province was at a high level (M = 4.37, SD = 0.58). In addition, overall user satisfaction with the system was also at a high level (M = 4.29, SD = 0.61). These findings indicate that the developed mobile application effectively enhances access to tourism information, improves usability, and enriches the overall user experience for promoting tourism in Phra Nakhon Si Ayutthaya Province.

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