การพัฒนาเว็บแอปเกมิฟิเคชันเพื่อนิทรรศการชุมชน: กรณีศึกษา บ้านสวายสอ บุรีรัมย์

Warinpiphat Watcharapongkasem; Kamonrat Somjai; Ekapon Sangsri; Sirorat Saypunya

doi:10.65205/jcct.2025.3035

Authors

Warinpiphat Watcharapongkasem ผู้ช่วยศาสตราจารย์ สาขาวิชาเทคโนโลยีสารสนเทศ คณะวิทยาศาสตร์ มหาวิทยาลัยราชภัฏบุรีรัมย์ จังหวัดบุรีรัมย์ 31000 ประเทศไทย
Kamonrat Somjai Assistant Professor, Dr., Program in Information Technology, Faculty of Science, Buriram Rajabhat University, Buriram 31000, Thailand
Ekapon Sangsri Lecturer Dr., Program in marketing, Faculty of Management Science, Buriram Rajabhat University, Buriram 31000, Thailand
Sirorat Saypunya Lecturer, Program in Information Technology, Faculty of Science, Buriram Rajabhat University, Buriram 31000, Thailand

DOI:

https://doi.org/10.65205/jcct.2025.3035

Keywords:

Web Application, Gamification, User Experience Design, Community Exhibition, Community-Based Tourism

Abstract

This research aimed to: 1. design and develop a gamified web application to enhance engagement in community exhibitions at Ban Sawai Soh, Buriram Province; 2. evaluate the application’s efficiency through expert assessment; and 3. examine user satisfaction. The sample consisted of five experts selected through purposive sampling and 303 exhibition visitors selected using proportional random sampling based on Yamane’s formula at a 0.05 level of precision. The research instruments included a gamified web application employing Points, Badges, and Leaderboards (PBL) mechanics, an efficiency evaluation form, and a user satisfaction questionnaire. The results indicated that the gamified web application achieved the highest level of efficiency ( $\bar{x}$ = 4.53, S.D. = 0.66), while user satisfaction was also rated at the highest level ( $\bar{x}$ = 4.51, S.D. = 0.64). These findings demonstrate that the gamified web application effectively enhances user engagement in community exhibitions and can serve as a digital innovation to support community-based tourism.

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