การพัฒนาเว็บไซต์สื่อประชาสัมพันธ์ตำนานปราสาทภูมิโปนและปราสาทยายเหงา อำเภอสังขะ จังหวัดสุรินทร์

Kutchaporn Samran; Waraluck Maprasom; Pattamaporn Sudskul; Alisorn Samramsuk; Songphon Satsue; Nawuttagorn Potisarn

doi:10.14456/jcct.2025.21

Authors

Kutchaporn Samran Student, Program in Digital Technology for Business and Service, Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand
Waraluck Maprasom Lecturer, Program in Digital Technology for Business and Service, Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand
Pattamaporn Sudskul Student, Program in Digital Technology for Business and Service, Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand
Alisorn Samramsuk Student, Program in Digital Technology for Business and Service, Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000
Songphon Satsue Lecturer, Program in Digital Technology for Business and Service, Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand
Nawuttagorn Potisarn Lecturer, Program in Multimedia Technology, Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand

DOI:

https://doi.org/10.14456/jcct.2025.21

Keywords:

Website Development, Digital Public Relations, Heritage Tourism, Prasat Phumiphon, Prasat Yai Ngao

Abstract

This research aimed to: 1) investigate the requirements for developing a promotional website for the legends of Prasat Phumiphon and Prasat Yai Ngao in Sangkha District, Surin Province; 2) develop the website; and 3) evaluate user satisfaction. The system development process employed the System Development Life Cycle (SDLC) methodology. The development tools used were PHP for programming and MySQL for database storage. The research participants were 120 tourists visiting the heritage sites and three experts. The research instrument was a satisfaction questionnaire. Data were analyzed using descriptive statistics including percentage, mean, and standard deviation. The results revealed that participants were satisfied with the website at a very high level overall ( = 4.54, S.D. = 0.63). When examining individual aspects, the content aspect received the highest satisfaction level ( $\bar{x}$ = 4.62, S.D. = 0.55), followed by font and color ( $\bar{x}$ = 4.55, S.D. = 0.61), website management ( $\bar{x}$ = 4.51, S.D. = 0.65), and promotional media ( $\bar{x}$ = 4.47, S.D. = 0.61). This research can be applied to Dom Subdistrict Administrative Organization, Ban Chob Subdistrict Administrative Organization, or similar organizations.

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