รูปแบบการส่งเสริมทักษะการรู้เท่าทันสื่อสำหรับสังคมสูงวัยโดยใช้การมีส่วนร่วมของสมาชิกในครอบครัว

Phiraya Tongchalerm; Pariya Pariput

doi:10.65205/jcct.2026.e4130

Authors

Phiraya Tongchalerm Department of Digital Technology for Education, Faculty of Education, Ubon Ratchathani Rajabhat University, Ubon Ratchatani 34000, Thailand https://orcid.org/0009-0004-8013-980X
Pariya Pariput Department of Curriculum and Instruction Development, Faculty of Education,Ubon Ratchathani Rajabhat University, Ubon Ratchatani 34000, Thailand https://orcid.org/0000-0002-2066-9129

DOI:

https://doi.org/10.65205/jcct.2026.e4130

Keywords:

Media Literacy, Aging Society, Family Participation

Abstract

This research aimed to develop a model for promoting media literacy skills among the elderly through family participation in Sang Tho Subdistrict, Khueang Nai District, Ubon Ratchathani Province. The study was conducted in three phases: (1) studying the current conditions, problems, and needs; (2) developing a model and operational manual; and (3) examining the effects of implementing the model through participatory learning processes. The research instruments included an interview form, a test, a skill assessment form, a learning record form, and a satisfaction questionnaire. Data were analyzed using content analysis and basic statistics, namely mean, standard deviation, and paired t-test. The results revealed that (1) the elderly tended to use online media for extended periods and lacked skills in verifying information, indicating a strong need for developing media literacy skills with family support; (2) the developed model comprised six components and a seven-step learning process (SONGSOT Model), which experts evaluated as highly appropriate; and (3) after participating in the program, participants’ post-test scores were significantly higher than their pre-test scores at the .05 level. Overall, the achievement of media literacy skills reached 79.46%, and all four skill dimensions met the evaluation criteria of 70% or higher. Participants reported a high level of satisfaction, with the highest ratings in support systems and learning activities that promoted deep, accurate, insightful, and critical understanding. The findings demonstrate that the developed model effectively enhanced media literacy skills among the elderly through active family participation.

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