Driving Strategies Guidelines of Suan Sunandha Rajabhat University for Excellence in Action

Abstract

This research aimed to 1) study the success level of driving strategies for excellence in action of Suan Sunandha Rajabhat University, 2) examine the relationship between the success of driving strategies and the holistic quality management approach for excellence, 3) investigate the problems and obstacles in driving the university’s strategic plan towards excellence in action, and 4) identify effective strategies for driving the university’s strategic plan towards efficient and effective execution. The research adopted both quantitative and qualitative approaches, utilizing a questionnaire and interviews as research tools. The sample groups included 333 members of academic and supporting staff of Suan Sunandha Rajabhat University and 11 key administrators involved in driving the university’s strategy plan.
The research findings revealed the following: 1) The level of success in implementing the university’s strategic plan was highest in terms of context, process, and outcome, 2) There was a significant positive relationship between the success of strategic implementation and the holistic quality management approach at the .01 level of statistical significance, indicating that both aspects were mutually complementary, 3) Internal organizational problems and obstacles included a shortage of specialized personnel, communication issues that required clearer communication channels, and challenges related to using appropriate and up-to-date technology in the work environment. To address these problems, proper plan and implementation strategies were recommended. The external problems and obstacles included changes in government policies for supporting education and increased competition from other universities. To tackle these issues, the university had to identify its unique selling points or educational differences to cater for students’ needs, such as offering short courses for the up-skilling and re-skilling opportunities, 4) The strategies for driving the university’s strategic plan towards effective execution were found to be at the highest level for leadership, strategic planning with emphasis on stakeholders, as well as information technology and analysis.