การพัฒนาระบบสารสนเทศเพื่อส่งเสริมการตลาดผ้าทอพื้นเมือง อำเภอชะอวด จังหวัดนครศรีธรรมราช

Visalak Khunthanarungrot; Chariya Nonthakarn; Saranpong Nooyimsai; Kornsirinat Rotjanawan

doi:10.65205/jcct.2026.e3152

Authors

Visalak Khunthanarungrot Program in Information Technology, Faculty of Science and Technology, Rajamangala University of Technology Srivijaya, Nakhon Si Thammarat 80110, Thailand https://orcid.org/0009-0007-4592-1603
Chariya Nonthakarn Program in Information Technology, Faculty of Science and Technology, Rajamangala University of Technology Srivijaya, Nakhon Si Thammarat 80110, Thailand
Saranpong Nooyimsai Program in Information Technology, Faculty of Science and Technology, Rajamangala University of Technology Srivijaya, Nakhon Si Thammarat 80110, Thailand
Kornsirinat Rotjanawan Program in Computer Engineering, Faculty of Engineering, Princess of Naradhiwas University, Narathiwat 96000, Thailand

DOI:

https://doi.org/10.65205/jcct.2026.e3152

Keywords:

Information System, Native Woven Fabrics, E-Commerce, System Development Life Cycle

Abstract

This research aims to 1) develop an information system to promote the marketing of local woven fabrics in Cha-uat district, Nakhon Si Thammarat province; 2) evaluate user satisfaction with the information system; and 3) assess the effectiveness of the information system. The system will assist in managing, publicizing, and marketing local woven fabric products in Cha-uat District, Nakhon Si Thammarat Province. The research was conducted using the System Development Life Cycle (SDLC) principles, employing PHP programming and a MySQL database. User satisfaction was assessed using a sample group consisting of 20 general customers interested in local woven fabrics and 5 entrepreneurs from local weaving groups, selected using a combination of accidental and intensified sampling methods. The system's effectiveness was evaluated by three information technology experts. The results showed that user satisfaction with the system's usability was very good ( $\bar{x}$ = 4.72, s.d. = 0.45) and design was also very good ( $\bar{x}$ = 4.68, s.d. = 0.47). The system's effectiveness was evaluated by the experts. It is at a very good level ( $\bar{x}$ = 4.60, s.d. = 0.46), indicating that the system is functional and meets the needs of the system users.

Downloads

Download data is not yet available.

References

Chaffey, D., & Smith, P. R. (2017). Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (6th ed.). Routledge.

Chongchaisit, N., & Deesutti, W. (2021). The Development of Website to Promote the OTOP Products of Amphoe Pha Khao, Loei Province. Research and Development Journal Loei Rajabhat University, 16(57), 100-109. (In Thai)

Cohen, L., Manion, L., & Morrison, K. (2018). Research Methods in Education (8th ed.). Routledge.

Cyr, D. (2013). Website Design, Trust and Culture: An Eight Country Investigation. Electronic Commerce Research and Applications, 12(6), 373-385. https://doi.org/10.1016/j.elerap.2013.03.007

Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008

DeLone, W. H., & McLean, E. R. (2003). The DeLone and McLean Model of Information Systems Success: A Ten-Year Update. (2003). Journal of Management Information Systems, 19(4), 9-30. https://doi.org/10.1080/07421222.2003.11045748

Dennis, A., Wixom, B. H., & Tegarden, D. (2020). Systems Analysis and Design: An Object-Oriented Approach with UML (6th ed.). Wiley.

Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Laudon, K. C., & Laudon, J. P. (2020). Management Information Systems: Managing the Digital Firm (16th ed.). Pearson.

Lemon, K. N., & Verhoef, P. C. (2016). Understanding Customer Experience Throughout the Customer Journey. Journal of Marketing, 80(6), 69-96. https://doi.org/10.1509/jm.15.0420

Likert, R. (1932). A Technique for the Measurement of Attitudes. Archives of Psychology, 22(140), 1-55.

Nielsen, J. (1993). Usability Engineering. Academic Press.

Norman, D. A. (2004). Emotional Design: Why We Love (or Hate) Everyday Things. Basic Books.

Phungngam, P. (2023). Website Development to Promote Local Products Mahasorn Wicker Weaving Group Community Enterprise Ban Mee District Lopburi Province. Sripatum Chonburi Interdisciplinary Journal, 9(3), 167-186. (In Thai)

Sommerville, I. (2015). Software Engineering (10th ed.). Pearson.

Turban, E., Outland, J., King, D., Lee, J. K., Liang, T.-P., & Turban, D. C. (2018). Electronic Commerce 2018: A Managerial and Social Networks Perspective. Springer International Publishing. https://doi.org/10.1007/978-3-319-58715-8

Yousukkee, S. (2025). The Development of a Digital Platform to Promote the Marketing of the Cultural and Local Wisdom Products in Phra Nakhon Si Ayutthaya Province. Journal of Management Science Pibulsongkram Rajabhat University, 7(3), 155-178. (In Thai)