การพัฒนาผลลัพธ์การเรียนรู้ผ่านเว็บอิงฐานสมรรถนะ เรื่อง การสื่อสารการตลาดเชิงบูรณาการของนักศึกษาระดับประกาศนียบัตรวิชาชีพชั้นสูง สังกัดสำนักงานคณะกรรมการการอาชีวศึกษา

Sorrawee Thammasanwinyoo; Wudhijaya Philuek

doi:10.14456/jcct.2025.23

Authors

Sorrawee Thammasanwinyoo Master Student, Program in Computer Education, Faculty of Education, Nakhon Sawan Rajabhat University, Nakhon Sawan 60220, Thailand
Wudhijaya Philuek Assistant Professor, Dr., Program in Computer Education, Faculty of Education, Nakhon Sawan Rajabhat University, Nakhon Sawan 60220, Thailand

DOI:

https://doi.org/10.14456/jcct.2025.23

Keywords:

Web-Based Learning, Competency-Based, Acceptance Factors, Learning Outcomes

Abstract

This study aimed to: 1) examine the learning outcomes of students who participated in the competency-based web learning system on integrated marketing communication; and 2) investigate the acceptance factors influencing students' adoption of the competency-based web learning system on integrated marketing communication. The target group comprised 53 second-year Higher Vocational Certificate students from Saraburi Industrial and Community Education College enrolled in the second semester of the 2024 academic year, selected through purposive sampling. The research tools included: 1) the competency-based web learning system on integrated marketing communication; 2) a professional competency assessment tool aligned with the 2020 Higher Vocational Certificate curriculum in Business Administration, Marketing major, under the Office of the Vocational Education Commission; and 3) a questionnaire assessing acceptance factors for the competency-based web learning system. The study employed statistical analyses such as the index of item-objective congruence (IOC), percentage, mean, standard deviation, paired t-test, and correlation coefficient analysis. The findings revealed that: 1) students’ post-learning outcomes were significantly higher than their pre-learning outcomes at the .05 level; and 2) all 28 pairs of acceptance factors exhibited positive correlations, with correlation coefficients ranging from .392 to .788., meaning that when one acceptance factor increases, the other acceptance factor that is related to it increases as well.

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