ห้องเรียนดิจิทัลผ่านแอพพลิเคชันไลน์ เรื่องการใช้ TikTok เพื่อการตลาดสำหรับผู้ที่มีความบกพร่องทางสติปัญญา โรงเรียนโสตศึกษา จังหวัดสุรินทร์

Thippawan Sopian; Phonphimon Khongchudi; Pintong Maleekaew; Ubonwan Srisakaew; Thongmee Lakonpol; Jeeranun Tasuntia; Wiphasith Hiranrat

doi:10.14456/jcct.2025.17

Authors

Thippawan Sopian Student, Program in Computer Technology, Faculty of Agriculture and Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand
Phonphimon Khongchudi Student, Program in Computer Technology, Faculty of Agriculture and Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand
Pintong Maleekaew Student, Program in Computer Technology, Faculty of Agriculture and Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand
Ubonwan Srisakaew Student, Program in Computer Technology, Faculty of Agriculture and Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand
Thongmee Lakonpol Assistant Professor. Dr., Program in Computer Technology, Faculty of Agriculture and Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand
Jeeranun Tasuntia Lecturer, Program in Computer Technology, Faculty of Agriculture and Technology, Rajamangala University of Technology Isan SURIN Campus, Surin 32000, Thailand
Wiphasith Hiranrat Assistant Professor. Dr., Program in Computer Technology, Faculty of Agriculture and Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand

DOI:

https://doi.org/10.14456/jcct.2025.17

Keywords:

Digital Classroom via LINE Application, TikTok for Marketing, Students with Intellectual Disabilities, Digital Marketing

Abstract

This paper aimed to achieve four objectives: (1) to develop a digital classroom via the LINE application on the topic of using TikTok for marketing for individuals with intellectual disabilities at the School for the Deaf in Surin Province, (2) to evaluate the effectiveness of the developed digital classroom, (3) to study the learning achievement regarding the use of TikTok for marketing, and (4) to assess the TikTok marketing content creation skills of individuals with intellectual disabilities. The sample group consisted of 10 upper secondary students from the School for the Deaf in Surin Province, selected through purposive sampling. Research tools included online instructional media, a pre-test, a post-test, and skill exercise. Data analysis used the Wilcoxon signed-rank test and percentage calculations. The results showed that the digital classroom via the LINE application had an effectiveness score of 1.51, exceeding the Meguigans’ benchmark. Students demonstrated significantly higher learning achievement after the lesson at the 0.05 level of significance. Moreover, students with intellectual disabilities who learned through the digital classroom achieved a TikTok content creation skill level of 65.9%, which meets the hypothesis threshold of 50%.

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