Vol. 3 No. 3 (2025): September–December 2024

Published: 2025-12-24

Full Issue

Research Article

The Relationship between Work-Life Balance and Organizational Commitment of Generation Y in Bangkok Metropolitan Region

Paksatornkarn Homhuan, Arpornranee Infahsaeng

1-13
- PDF
Factors Influencing Personal Financial Planning Behavior of Company Employees: A Case Study of a Packaging Manufacturing Company in Samut Sakhon Province

Nata Techabunmas, Prasong Uthai

14-23
- PDF
Key Survival Drivers of Low-Cost Carriers: An Empirical Investigation in the Context of Thai Airlines

Chadaporn Jaktong, Nisara Paethrangsi, Kamnuan Wisutthipinetr

24-39
- PDF
The Impact of Environmental Management Disclosure and Financial Performance on the Market Value of Companies Listed in the Sustainability Index of the Stock Exchange of Thailand

Sutasinee Wasunithiroj, Panpen Sittipatna

40-52
- PDF
Service marketing mix factors that influence the satisfaction of users of E Nom Bean Restaurant, Samut Sakhon Province

Thanadon Jubbang, Pissamai Loathai

53-63
- PDF
Systems Affecting the Elderly A Case Study of Phraek Sa Subdistrict, Tai Ban Mai Subdistrict, Bang Pu Subdistrict, and Bang Pu Mai Subdistrict, Mueang Samutprakarn, Samutprakarn Province.

Rachanok Sukprasert, Aeknaree Toomphol

64-76
- PDF
Marketing strategy drives the soft power of local identity to promote the creativity of a floating market in the tourism industry

Samarn Manokaew, Suphalak Batpho, Benjawan Bowonkulpa

77-86
- PDF
A Queuing System Logistics Model for the Service Users of ABC Savings and Credit Cooperative Limited in Nonthaburi Province

Chaturavit Sasithranon, Sirinthorn Eapsirimetee, Channop Suebpila

87-100
- PDF
Strategic Management, Market Flexibility on the Success of Traditional Retail in Mueang District, Nakhon Ratchasima Province

Suwan Detnoi, Sirinthorn Eapsirimetee

101-113
- PDF
Business Model for Sustainable Automotive Accessories Shop.

Thikamporn Thaweedech, Sombat Teekasap

114-126
- PDF
The Influence of Digital Marketing Communication and Sustainable Consumption Values on the Purchase Decision of Healthy Food and Beverages among Connected Consumers (Gen C) in Mueang District, Nakhon Ratchasima Province

Suwan Detnoi, Sirinthorn Eapsirimetee

127-140
- PDF

Academic Article

Beyond the Trend: Exploring the Dark Side and Threats of Artificial Intelligence

Vutti Watcharodomprasert

141-149
- PDF
Agile Concepts in Educational Administration

Navarat Waichompu

150-162
- PDF
AI as the Sixth Force? Revisiting Porter’s Model in the Age of Artificial Intelligence

Buncha Kirdmanee, Panus Unhabundit, Vutti Watcharodomprasert

163-172
- PDF
Models in Professional and Doctorate Degree Research

Nisara Paethrangsi, Prasong Uthai, Wanbin She, Sombat Teekasap

173-184
- PDF

Vol. 3 No. 3 (2025): September–December 2024

Full Issue

Research Article

The Relationship between Work-Life Balance and Organizational Commitment of Generation Y in Bangkok Metropolitan Region

Factors Influencing Personal Financial Planning Behavior of Company Employees: A Case Study of a Packaging Manufacturing Company in Samut Sakhon Province

Key Survival Drivers of Low-Cost Carriers: An Empirical Investigation in the Context of Thai Airlines

The Impact of Environmental Management Disclosure and Financial Performance on the Market Value of Companies Listed in the Sustainability Index of the Stock Exchange of Thailand

Service marketing mix factors that influence the satisfaction of users of E Nom Bean Restaurant, Samut Sakhon Province

Systems Affecting the Elderly A Case Study of Phraek Sa Subdistrict, Tai Ban Mai Subdistrict, Bang Pu Subdistrict, and Bang Pu Mai Subdistrict, Mueang Samutprakarn, Samutprakarn Province.

Marketing strategy drives the soft power of local identity to promote the creativity of a floating market in the tourism industry

A Queuing System Logistics Model for the Service Users of ABC Savings and Credit Cooperative Limited in Nonthaburi Province

Strategic Management, Market Flexibility on the Success of Traditional Retail in Mueang District, Nakhon Ratchasima Province

Business Model for Sustainable Automotive Accessories Shop.

The Influence of Digital Marketing Communication and Sustainable Consumption Values on the Purchase Decision of Healthy Food and Beverages among Connected Consumers (Gen C) in Mueang District, Nakhon Ratchasima Province

Academic Article

Beyond the Trend: Exploring the Dark Side and Threats of Artificial Intelligence

Agile Concepts in Educational Administration

AI as the Sixth Force? Revisiting Porter’s Model in the Age of Artificial Intelligence

Models in Professional and Doctorate Degree Research

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