Business Model for Sustainable Automotive Accessories Shop.
บทคัดย่อ
A business to survive various obstacles at each stage of the business cycle is very important for the survival and sustainability of the business, especially during the starting period, which is extremely challenging for entrepreneurs. Choosing the right strategy requires the use of information, especially from consumers and financial structure to analyze and plan their business. Therefore, this research seeks to find the answer with a study, (1) market factors that influence consumer loyalty and (2) the initial investment structure of business operations. Quantitative research methods collect data with questionnaires. Analyze data with Stepwise multiple regression. Qualitative research collects data with structured interviews, analyze data in a content-based way. The results of the research led to a marketing strategy to build loyalty, investment strategies and revenue strategies that will lead to starting a Sustainable Business.
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