การพัฒนาสื่อดิจิทัลโดยใช้อัตลักษณ์ชุมชนเป็นฐานเพื่อประชาสัมพันธ์การท่องเที่ยวเชิงวัฒนธรรมชุมชนบ้านโชค จังหวัดสุรินทร์

Apichit Thongthae; Thitinan Thongnam; Nawuttagorn Potisarn; Patiwat Yasaka; Winit Yuenying; Jugkrich Jairassamee

doi:10.14456/jcct.2025.15

Authors

Apichit Thongthae Student, Program in Multimedia Technology, Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand
Thitinan Thongnam Student, Program in Multimedia Technology, Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand
Nawuttagorn Potisarn Lecturer, Program in Multimedia Technology, Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand https://orcid.org/0009-0003-8414-0659
Patiwat Yasaka Lecturer, Program in Multimedia Technology, Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand
Winit Yuenying Lecturer, Program in Multimedia Technology, Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand https://orcid.org/0009-0001-0302-2075
Jugkrich Jairassamee Lecturer, Program in Multimedia Technology, Faculty of Management Technology, Rajamangala University of Technology Isan Surin Campus, Surin 32000, Thailand https://orcid.org/0009-0009-5800-6417

DOI:

https://doi.org/10.14456/jcct.2025.15

Keywords:

Digital Media, Line Sticker, Motion Graphic, Cultural Tourism, Community Identity

Abstract

This research aims to develop digital media using community identity as a foundation to promote cultural tourism in Ban Chok, Khwao Sinarin District, Surin Province, and to study the satisfaction of Ban Chok community enterprise group members with the digital media. The sample group for this research consisted of 30 members of the Ban Chok community enterprise group. The research tools included a questionnaire on the demand for digital media, digital media developed based on community identity to promote cultural tourism in Ban Chok, Khwao Sinarin District, a media quality assessment form, and a satisfaction evaluation form for digital media. The statistics used in the study were mean, percentage, and standard deviation. The research results showed that the digital media developed included Line stickers with static images and motion graphics. These media represented the history of the community, the traditional silverware craftsmanship of Ban Chok, knowledge transfer in silver-making, the local silver handicraft group, and the community's way of life, which included traditional clothing, culture, unique customs, local food, and live folk music performances. The digital media, including line stickers and motion graphics, were accessible via QR codes printed on designed posters. The media quality assessment revealed a good level (average score of 4.43), and the satisfaction evaluation from the sample group indicated the highest level of satisfaction (average score of 4.71). In summary, digital media can be used effectively for communication, expressing emotions and feelings through LINE stickers, as well as promoting Ban Chok's cultural tourism through motion graphics.

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