Vol. 1 No. 6 (2025): November 2025

View Vol. 1 No. 6 (2025): November 2025

Published: 09.11.2025

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Research Article

THE INFLUENCE OF ORGANIZATIONAL COMMITMENT, WORK MOTIVATION, AND JOB SATISFACTION ON EMPLOYEE RETENTION OF SIAM COMMERCIAL BANK PUBLIC COMPANY LIMITED

Wiyada Luekhamhan, Anuchat Chamchong

1-12
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MARKETING MIX FACTORS OF SERVICES AFFECTING THAI PASSENGERS' DECISION TO PURCHASE IN-FLIGHT SOUVENIRS

Wirathat Arkasvipat, Arisara Seyanont

13-24
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FACTORS AFFECTING THE SUCCESS OF ENTREPRENEURS IN SMALL AND MEDIUM ENTERPRISES (SMES) IN BANGKOK METROPOLITAN AREA

Ketwadee Minsakron, Pranee Eamlaorpakdee

25-38
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Academic Article

THE CONSUMER BEHAVIOR ANALYTICAL IN THE KFC FAST FOOD RESTAURANT BUSINESS

Wilasini Chomphunut, Jirathiwan chumani, Wachiraporn Jakngoen, Saitan Chaotong, Amita khosa, Chalit Chiabphimai

39-50
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SUSTAINABILITY DEVELOPMENT FOR EDUCATIONAL PARTNERSHIP NETWORKS WITHIN THE EDUCATIONAL SERVICE AREA OFFICE

Tadsaya Laudom

51-64
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