THE CONDITION AND APPROACH TO ADMINISTRATION TOWARD EXCELLENCE IN SCHOOLS UNDER THE CHIANG RAI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 4

Abstract

The purpose of this study: study the conditions for management towards excellence in schools and the approaches for management towards excellence in schools under the Chiang Rai Primary Educational Service Area Office 4. The research sample group consisted of 252 educational institution administrators and teachers. The tools used in the research are: The questionnaire was characterized by a 5-level rating scale and an open-ended interview form. with three key informant interviews. The statistics were used to analyze the data: frequency, percentage, arithmetic mean, standard deviation, content analysis, and triangulation. The results were as follows: 1) The conditions for management towards excellence in schools and the approaches for management towards excellence in schools under the Chiang Rai Primary Educational Service Area Office 4 as a whole, were at a high level. 2) the approaches for management towards excellence in schools under the Chiang Rai Primary Educational Service Area Office 4. There are three guidelines, consisting of 1) Create strategic objectives into action plans focusing on local curriculum using media, Innovation, and educational technology through Active Learning as well as using a scoring rubric to adjust and reinforce learning behavior according to the needs of the students. 2) Build relationships with students by authentic organizing learning that promotes learners' potential and provides opportunities for learners and all parties to participate in the creation of standardized and reliable instructional media and evaluation tools. and 3) Collect big data to bring outstanding performance results to improve the curriculum to get better results.