The Enhancement of Community Market Areas for Making Learning Place and Creative Economy of Community in Phrae Province

การเสริมสร้างพื้นที่ตลาดชุมชนให้เป็นแหล่งเรียนรู้และเศรษฐกิจเชิงสร้างสรรค์ของชุมชนในจังหวัดแพร่

Abstract

The objectives of this research are: 1) To investigate the development of activities that foster participatory community markets as both learning resources and centers for the community's creative economy in Phrae Province. 2) To examine the development of a network for managing model activities that establish these participatory community markets as learning resources and hubs for the creative economy in Phrae Province. For this qualitative inquiry, data were collected via in-depth interviews with 25 key informants, a focus group discussion involving 13 individuals, and a seminar attended by 11 participants. Content analysis was employed as the primary analytical technique. This process included presenting the findings within their context and moving from a broad overview to a detailed analysis of sub-issues, following established guidelines for qualitative research.

          The research Finding

1. 1. The organization of activities for enhancing community market to be community learning resources and creative economy was based on context, input, management processes, and marketing promotion activities through social culture. The development of Pa Maet market is an example of upgrading the market to become a distribution center for agricultural and local products, including consumer goods. It not only provides jobs and income for community members but also encourages people from other areas to experience the unique local lifestyle and culture. The results of the seminar on activities for enhancing participatory community market to be learning resources and creative economy were as follows. The experimental and prototype market was based on multi-agency cooperation to ensure that it met standard requirements in terms of public health, budget, and cooperation from all sectors. The systematic planning was created to increase market popularity.
2. In terms of network development for organizing prototype activities of participatory community market, network creation was based on participatory community brainstorming, coordinating between community leaders and government agencies, and building network covenants through social capital. A Memorandum of Understanding (MOU) was signed by three Phrae community markets to strengthen networks for participatory community market development.