Motivation affecting entrepreneu Motivation affecting entrepreneurial intention of students at Surin Rajabhat University

Motivation affecting entrepreneurial intention

Abstract

This research aimed to 1) study the personal factors and entrepreneurial motivation of students at Surindra Rajabhat University, 2) examine the level of entrepreneurial intention among the students, and 3) compare the level of entrepreneurial intention when classified by personal factors and entrepreneurial motivation. The sample consisted of 378 students at Surindra Rajabhat University, selected through simple random sampling. The research instrument was a questionnaire with a reliability coefficient of 0.944. The statistics used for data analysis included frequency, percentage, mean, standard deviation, and ANOVA. The results revealed that most respondents were male, aged 18–20 years, studying in the second year of the Faculty of Management Science, and earning an average monthly income of 5,000–10,000 baht. Their main motivations for becoming entrepreneurs were the desire to prove their capabilities, be their own boss, earn additional income while studying, and support their families financially through business activities, with social media serving as a motivational influence. The overall level of entrepreneurial intention was at a high level. The aspect with the highest mean score was behavioral preparation for entrepreneurship, followed by entrepreneurial planning, and entrepreneurial mindset, respectively. Furthermore, the study found that students’ entrepreneurial intentions significantly differed according to gender, age, year of study, faculty, average monthly income, motivation for independence, motivation for income, and motivation from family and environment at the 0.01 level of significance. In addition, differences in achievement motivation were found to significantly affect entrepreneurial intention at the 0.05 level of significance.