IMPLEMENTATION OF THE POLICY TO PROMOTE VIETNAM TOWN CULTURAL TOURISM OF UDON THANI MUNICIPALITY INTO PRACTICE

การนำนโยบายส่งเสริมการท่องเที่ยวเชิงวัฒนธรรมเวียดนามทาวน์ของเทศบาลนครอุดรธานีไปสู่การปฏิบัติ

Abstract

This research aimed 1) to study the implementation of the cultural tourism promotion policy of Udon Thani Municipality, 2) to propose guidelines for the implementation of the cultural tourism promotion policy. This research used a qualitative research method. The population was divided into 2 groups: the main informants and the general informants, totaling 15 people, who were selected as purposive samples. Data were collected using interviews, observations, group discussions, and data from documents. The data were categorized according to key issues and analyzed, summarizing the connections between phenomena, and summarizing the content that matched the research objectives.

The research results found that 1) Factors affecting the success of policy implementation included policy clarity, sufficient resources, readiness of implementing agencies, effective communication, and cooperation from all sectors, including the economic, social, and political conditions in the area. 2) Guidelines for policy implementation included continuous evaluation, use of data for strategic planning and program development, updating regulations to be more relevant to the area, building skills through training, developing content and public relations, promoting community understanding and participation, and supporting multi-sectoral cooperation.