Marketing Potential Development for Mulberry Cocoon Products of Ban Nong Bo Silk Weaving Community Enterprises Group, Mueang District, Ubon Ratchathani Province

Abstract

     This study aimed to develop the marketing potential of mulberry cocoon products of Ban Nong Bo Silk Weaving Community Enterprise, Ubon Ratchathani Province, using participatory action research (PAR). Data were collected from 20 customers and 14 community members through in-depth inter-views and focus group discussions. It was found that the most popular customer bought was mulberry cocoon soap. Because it is a product that is used in everyday life and contains ingredients from natural ingredients. and discussion with 14 Ban Nong Bo silk weaving community enterprise members to find ways to develop the potential of mulberry silk cocoon products. Which has received 1 new product, which is a cocoon facial scrub soap. The result of the potential development of the mulberry silk co-coon market potential of Ban Nong Bo silk weaving community enterprise group found that; 1) Produc-tion groups, training in the development of knowledge and quality of new products to be produced in order to create opportunities and create added value for the business sustainably from people with experience and knowledge. 2) The group of manufacturers has been trained to plan product distribu-tion, sales, setting up product booths. 3) Manufacturers have created online distribution channels. To increase product sales. 4) Manufacturers have branding and packaging to be attractive to increase sales opportunities.