Trend of Sports and E-Sports Management in Thailand

Abstract

The objectives of this article are 1) to study the sports and e-sports management in Thailand. The article deals with the importance of sports and e-sports management in raising the marketing value of Thailand sports industry through the literature reviews related to the application of the management principles to sports administration of business organization by citing a case study of the world-class sports business with commercially worthwhile returns and ability to expand worldwide, 2) to study the factors in promoting successful sports management in Thailand such as those of the Burirum province in managing international sports competitions attracting spectators both from Thailand and around the world. Trend for sports and e-sports competition in Thailand can be presented as follows: 1) Business operators in sports, sports business organization or sports clubs will play important role alongside with almost every business organization in the sports industry in building connectivity between brands and customer groups or service users. 2) Sports competition will be varied and cover local areas in the provinces nationwide so as to help economic promotion and expansion in each locality. 3) The pattern of broadcasting or live sports coverage will be via online platforms, allowing individual or group of people to be able to create new channels or business opportunities. 4) Feedbacks from new generation will help speeding the growth of e-sports business operators or organizations. 5) Education institution of various levels would offer more sports courses.