Generative AI in Mass Communication

Abstract

This article aims to provide insights into the aspect of communication innovation technology within Generative AI, a subset of artificial intelligence that involves the integration of Generative AI with mass media. This revolutionary technology automates the content creation process, especially in news articles, audiovisual media, and various other media forms, consequently reshaping the production workflows of media organizations. The article delves into the essence, evolution, categorization, and the landscape of Generative AI implementation. It explores the application across prominent media entities, examining the impacts and constraints within the framework of media operations. The integration of pioneering generative AI techniques presents numerous challenges to the media landscape with Generative AI innovation; there are many challenges to media practices, accuracy and quality of artificial intelligence-generated content.