Marketing Mixed Factors in Making Decision to Study at Orawin and Art Tutorials School

Abstract

The objectives of this research were 1) to study the personal information of parents who chose the studying at Orawin and Art Tutorial School 2) to study the marketing mix in the decision for choosing to study at Orawin and Art Tutorial School, and 3) to compare the parents' markating mix in the decision for choosing to study at Orowin and Art Tutorial School classified by gender, age, occupation, and income. A questionnaire was used as an instrument to collect data from research population, namely parents of 92 students studying at Orawin and Art Tutorial School. The statistics used in the study ware frequency, percentage, mean, and standard deviation.

The research results showed that 1) most of the parents ware famale, between 41-50 years old, worked as company employees and earned less than10,000 baht, 2) as for the parents' marketing mix in the decision for choosing to study at Orawin and Art Tutorial School, it was found that parents gave the staff the highest important level with the average (= 4.58), followed by the aspect of the curiculum at a high level ( = 4.37), the service ( = 4.36), the location (= 4.28) the price (= 4.23), the bullding (= 4.17), and the promotion (= 3.86) sespectively, 3) The results of the comparison of the marketing mix in the decision for choosing to study at Orawin and Art Tutorial School were different in all aspects. By gender, male parents were more decisive than female parents (= 4.52) Parents, aged 21-30, made more decisions than other age groups (= 4.38). Civil servants made more decisions than other occupational groups (= 4.49). And parents, with income of 30,001-40,000 baht, made more decisions than other income groups (= 4.53)