Clean Technology Promoting through the Sufficiency Economy Philosophy in the Tourism and Conference Industry in the Eastern Region of Thailand

Abstract

The development of the Eastern Region is necessary to support the growth of the tourism and convention industries. It requires interdisciplinary knowledge to integrate and drive policy and development plans effectively. The concept of a sufficiency economy must be applied to adapt to the era of social, cultural, and economic change. The research aims to achieve three objectives: (1) to study the development plan for the tourism industry and the organization of the Eastern Conference of Thailand, (2) to study the development guidelines for the eastern region to support the growth of the tourism industry, and (3) to promote clean technology using the Sufficiency Economy approach in the tourism and convention industries in the eastern region of Thailand. The study entailed document analysis and data categorization. The results showed that the tourism and conference industry development plan for the eastern region of Thailand has three aspects: (1) emphasizing more international coordination, (2) accelerating the creation of the potential and image of the eastern region to be a place of international acceptance and readiness to be a center for tourism and conferences, and (3) developing personnel at all levels in parallel with the development of modern information systems. The data were analyzed by documents/data from seminars and synthesized. The study found that tourism industry development plans must emphasize the application of "Sufficiency Economy" as a guideline for development and increasing competitiveness. The approach to promoting clean technology is an important selling point to capture corporate customers with social responsibility policies of organizations both domestically and abroad through industry-focused plans that come from the participation of all sectors, especially industrial groups that enter into pollution reduction projects.