Lanna Academic Journal of Social Science

Approaches to the Sustainable Development for Community Enterprises: A Case Study of the Nan Rice and Fruit Processing Group

2025-05-06T10:30:12+07:00

The objectives of this research are to 1) examine the context of a community enterprise, 2) identify problems and operational obstacles, and 3) study approaches for the sustainable development of community enterprises. The case study focuses on the NAN Rice and Fruit Processing Group. Data were collected from 15 key informants selected through purposive sampling, using in-depth interviews, focus group discussions, and non-participant observation. The data were analyzed through content analysis and presented descriptively.

The study found that the community enterprise was established in 2012 and operates in three main areas: 1) processed fish products, 2) processed rice and cereal products, and 3) processed fruit products. The problems and obstacles include members’ lack of knowledge in online marketing and rising production costs. The sustainable development of the community enterprise can be approached through 6 key areas as follows: 1) organizational management, 2) product and innovation development, 3) marketing and market access, 4) capacity building for members, 5) enhancement of product standards, and 6) sustainability in economic, social, and environmental dimensions. To ensure the sustainability of the community enterprise, it generates income for its members and local residents, thereby supporting the community. If the enterprise operates profitably, it will enhance the community’s capacity for self-reliance and self-management based on the philosophy of sufficiency economy.

Guidelines for School Administration to Achieve Expected Results According to SMART Goals: A case study of the Banglamung School Group 3 Under the Chonburi Primary Educational Service Area Office 3

2025-07-08T15:29:54+07:00

This independent study aimed to 1) Study the current and desired conditions of school administration to achieve the expected results according to the goals (SMART Goals), 2) find the guidelines for school administration to achieve the expected results according to the goals (SMART Goals), and 3) Evaluate the suitability and feasibility of Bang Lamung School Group, under the Office of Chonburi Primary Educational Service Area 3, from a sample of 161 people, namely, administrators and teachers in Bang Lamung School Group 3, under the Office of Chonburi Primary Educational Service Area 3. The tool was a questionnaire. Descriptive statistics for data analysis included frequency distribution, percentage, mean, and standard deviation.

The study results found that the current state of educational administration was at a high level, the desired state was at the highest level, and the guidelines for educational administration to achieve the expected results according to the goals (SMART Goals) consisted of 1) promoting the participation of teachers, personnel, students, parents, and communities in setting goals, planning, and carrying out academic operations; 2) promoting the participation of teachers, personnel, students, parents, and communities in setting goals, planning, and carrying out budget administration; and 3) promoting a culture of lifelong learning for teachers and students, supporting the exchange of knowledge, and creating a learning community.

Model for Promoting Community Product Entrepreneurs to Social Enterprises under the Concept of Lampang Brand Products

2025-05-06T09:06:54+07:00

This research aims to (1) present a model for promoting community product manufacturers in Lampang province to become social enterprises. and (2) propose a marketing platform for community products in Lampang province. This is qualitative research that targets a specific group, including community enterprise entrepreneurs, representatives from government agencies in Lampang province, associations/business associations in Lampang province, and representatives from government agencies in Lampang province, totaling 50 samples. The study utilized semi-structured interviews and focus group discussions as tools for data collection and analysis, employing content analysis.

The research findings indicate that the model for promoting community product manufacturers to become social enterprises in Lampang province consists of four key components 1) Reviewing their business objectives 2) assessing their business potential 3) shifting their perspective towards becoming a social enterprise and 4) transitioning their role from a business to a social enterprise. The marketing platform for community products in Lamphun province is a platform that incorporates 3D images, allowing consumers to create a purchasing experience through online systems. And detailed information is provided through virtual reality images presentations to enhance awareness and accessibility for community products under the "Lampang Brand" concept.

Development of Game-Based Learning Activities to Enhance Knowledge of Environmental Conservation and Sustainable Development for Grade 6 Students at Ban Buphraam School

2025-06-19T09:42:20+07:00

The research aimed to (1) determine the suitability of the environmental conservation and sustainable development learning plan, (2) develop a game-based learning activity package to promote the learning of environmental conservation and sustainable development with efficiency according to the 80/80 criterion, and (3) explore the learning satisfaction of students who received the learning activity package to promote the learning of environmental conservation and sustainable development. The sample consisted of 30 students in Grade 6/1 at Ban Buphram School, selected by purposive sampling. Data were analyzed using descriptive statistics to determine percentages, means, and standard deviations, as well as to evaluate the efficiency values according to the E1/E2 criterion.

The research results found that (1) the learning management plan to promote learning in environmental conservation and sustainable development was at the highest level of appropriateness overall; (2) the result of developing a game-based learning activity set to promote learning in environmental conservation and sustainable development of Prathom 6/1 students was 88.13/88.67; and (3) the learning satisfaction of students who received learning activity set to promote learning in environmental conservation and sustainable development was at the highest level overall. Therefore, the developed activity set is highly effective and truly satisfactory to the students. It can be applied as a guideline for learning management in other contexts.

Guidelines For Student Affairs Administration in the Banglamung School Group 3 Under the Chonburi Primary Educational Service Area Office 3

2025-06-19T09:45:55+07:00

This research aimed to 1) study the current and desirable conditions of student administration in Banglamung 3 School Group under the Office of Chonburi Primary Educational Service Area 3, and 2) propose guidelines for student administration in Banglamung 3 School Group under the Office of Chonburi Primary Educational Service Area 3. Data were collected from a sample group consisting of 16 administrators and 159 teachers, totaling 175 people. The instrument used was a 5-level rating scale questionnaire using dual responses. The statistics used for data analysis included frequency distribution, percentage, mean, standard deviation, needs analysis using PNI modified, and guidelines for student administration using content analysis. The results of the study found that the current conditions of student administration were at a high level, with the most desirable conditions at a high level. and the guidelines for student affairs management of Banglamung School Group 3, under the Office of Chonburi Primary Educational Service Area 3, consist of 6 guidelines: 1) planning student affairs 2) student affairs management 3) promoting and developing students' discipline, morality, and ethics 4) operating a student assistance system 5) promoting democracy in schools 6) evaluating student affairs performance

The Perceived Tourism Potential and Destination Image Influencing the Economic of Chiang Khan District, Loei Province

2025-08-04T13:54:26+07:00

This research aimed to 1) study the perception of tourism potential in Chiang Khan District, 2) study the perception of tourism image in Chiang Khan District from the perspective of Thai tourists, and 3) compare the perception of potential and perception of tourism image in Chiang Khan District classified by gender, age, education, occupation, and average monthly income. The sample consisted of Thai tourists who traveled to Chiang Khan District, Loei Province, in 2023. The purposive sampling method and questionnaires were used as data collection tools. Descriptive statistics were used to analyze the data, including percentage, mean, standard deviation, and t-test, F-test, and ANOVA.

The research results revealed that: 1) Thai tourists had the highest overall perception of Chiang Khan District's tourism potential, ranked from highest to lowest by tourist attraction, followed by tourist attraction management, and tourist attraction support. 2) Their overall perception of Chiang Khan District's tourism image was the highest, ranked from highest to lowest by tourist attractions and attractions, followed by restaurants and services, souvenir shops, and hotels. 3) Thai tourists with different genders, occupations, and average monthly incomes did not differ significantly in their perception of Chiang Khan District's tourism potential and image. Thai tourists with different ages and education levels had statistically significant differences in their perception of Chiang Khan District's tourism potential and image at the 0.05 level.