THE IMPACT OF DIGITAL-AGE LEADERSHIP SKILLS ON THE MANAGEMENT EFFECTIVENESS OF SCHOOL ADMINISTRATORS UNDER THE BANGKOK SECONDARY EDUCATION SERVICE AREA OFFICE II

Abstract

This quantitative research aimed to examine: (1) investigate the leadership skills in the digital era for educational management; (2) investigate the effectiveness of top management level in an educational institution; (3) analyse the relationship between how innovation and technology affect the effectiveness of educational management of the institutions; and (4) investigate how leadership skills in the digital era affect the top management to manage educational institutions. This research has collected samples from teachers from schools under the Secondary Educational Service Area Office Bangkok II. The sample consisted of 375 teachers selected from 5,941 individuals across 52 schools using Taro Yamane's formula and simple random sampling. The research instrument was a five-point Likert scale questionnaire. The research instrument was a five-point Likert scale questionnaire with a reliability coefficient of 0.98 and a validity index of 0.94. Data were analyzed using frequency, percentage, mean, standard deviation, Pearson’s correlation coefficient, and stepwise multiple regression analysis. The results revealed that: (1) the overall digital-age leadership skills of school administrators were rated at a high level; (2) the overall management performance was also at a high level; and (3) three interpersonal skills, technological and digital literacy, and leadership skills organizational management significantly predicted the administrators’ management performance, with statistical significance at the .05 level.