Relationship Management and Its Association with Organizational Outcomes: An Empirical Study

Abstract

This study examined the relationship between relationship management and organizational effectiveness using a quantitative correlational research design. Relationship management was conceptualized as a multidimensional construct consisting of trust, commitment, communication, and mutual satisfaction, while organizational effectiveness was assessed in terms of goal achievement, adaptability, and operational efficiency. Data were collected from 300 respondents selected through simple random sampling from a population of 1,200 organizational members. A structured 25-item questionnaire using a five-point Likert scale was employed as the research instrument. Content validity was confirmed by experts, yielding an overall Index of Item-Objective Congruence of 0.86, and reliability analysis demonstrated excellent internal consistency with a Cronbach’s alpha coefficient of 0.97. Descriptive statistics were used to examine the levels of relationship management and organizational effectiveness, while Spearman’s rank correlation coefficient was applied to analyze relationships among variables. The findings revealed that relationship management and organizational effectiveness were both perceived at high levels. Moreover, all relationship management factors were positively and significantly correlated with organizational effectiveness, leading to the rejection of the null hypothesis. The results highlight the importance of relationship-centered management practices as a key mechanism for enhancing organizational effectiveness.