COMMUNICATION SKILLS OF SCHOOL ADMINISTRATORS IN QUALITY GROUP 17 UNDER CHACHOENGSAO PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Abstract

This research aimed to: (1) study the communication skills of school administrators in Quality Group 17 under the Chachoengsao Primary Educational Service Area Office 2, and (2) explore guidelines for improving their communication skills. The participants included 142 teachers from schools in Quality Group 17 during the 2024 academic year, along with 3 expert interviewees. The research tools consisted of a questionnaire and a structured interview developed by the researcher.

The results showed that:

1. The overall communication skills of school administrators were rated at a high level. From lowest to highest, the mean scores were: credibility, receiving and transmitting messages, and communication context/environment.
2. Based on expert interviews, ten development guidelines were identified: (1) administrators should communicate verbally with responsible teachers directly; (2) use technology or visual aids to explain ideas; (3) systematically store written documents for easy access; (4) identify target audiences for specific messages; (5) organize small group meetings for detailed discussions; (6) carefully proofread all communication for accuracy and clarity; (7) promote the use of technology for effective communication; (8) use multiple communication channels, such as meetings, school websites, apps, and bulletin boards; (9) encourage informal discussions for idea exchange; and (10) regularly update important news through school apps or social media pages.