Vol. 4 No. 2 (2026): May-August 2026

View Vol. 4 No. 2 (2026): May-August 2026

Published: 2026-08-30

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Research Article

Marketing mix service and innovation adoption influenced users’ decision-making process for purchasing online courses of tutoring institutes of tutor PS in Nakhon Pathom province.

Pachinee Luangpermsakul, Narumol Soonsawad, Nathatai Ounok

1-12
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The Impact of Tiktok Influencers on Impulsive Purchasing Behavior Among Generation Z Consumers

Nucharee Kanlaor, Surimart Nakrod, Siriwan Jankaew

13-24
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Marketing Mix Factors and Technology Usage Factors Influencing Customers' Decisions to Choose Kasikornbank Public Company Limited's Credit Cards in Bangkok

Phiromphol Dischang, Nuthatai Ounok, Narumol Soonsawad

25-36
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Factor Analysis of Sustainable Reverse Logistics Management for Agri-tourism Cafés in the Eastern Economic Corridor (EEC)

Kunnida Kulrawang; Mana Kaongern; Usa Sathitmon

37-54
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Service Quality Affecting Customer Satisfaction among Corrugated Box Customers of K-Siam Group Co., Ltd.

Mana Yuangthong, Pissamai Loathai

55-66
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Factors Affecting Organizational Commitment of Employees in a Construction Materials Distribution Company in Samut Sakhon Province

Natthapat Kumnerdthong, Saowapha Muangkaen, Nalinchat Tharasiriwiraphat

67-77
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Managerial Factors Enhancing the Competitive Capability of Thai Construction Contractors: Perspectives from Cost Strategy and Managerial Efficiency

Thanat Boonnasit, Thanapon Wimoonard

78-88
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Academic Article

Integrating Ethics and Governance in Research in the Era of Artificial Intelligence

Vutti Watcharodomprasert, Indhira Me-intarakerd

89-98
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Strategic Human Resource Management After Involuntary Turnover: Enhancing Organizational Commitment Among Remaining Employees

Phannaphat Rachaporn

99-108
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Criminal Records and the Economics of Recidivism: Labor-Market Exclusion, Signalling, and Reintegration in Thailand

Waret Ruttanavisanon, Natha Janthanu, Pasit Wattanalekhawong

109-124
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