Strategic Plan for Integrated Sustainable Creative Tourism Development in Nakhonratchasima Province, Thailand

Abstract

This research aims to check tourism resources, study the potential of sustainable tourism development, and to inquire about the vision, strategy, strategies and projects for sustainable integrated tourism development in Nakhonratchasima Province, and formulate strategic plan for sustainable tourism development from a sample of 400 people, a questionnaire was used as a tool for this research.

The research results were found that Nakhonratchasima Province has outstanding natural tourism resources. There is a factor indicating high tourism resource potential. There is a vision of tourism. "Nakhonratchasima Province will build Eco-tourism and adventure tourism brand at Khao Yai National Park, closed to natural, tranquility, good atmosphere by the 8th largest ozone source in the world. Hiking and learn about biodiversity. Khao Yai National Park is the world heritage conservation area for many animals such as elephant, bull, hornbill, white-handed gibbon and more than 280 species of birds (mean 4.58). Strategic issues is intergrated tourism development for develop local economy (4.39). Strategy for economic and marketing tourism mean is 3.97 and project for develop international event for tourism in each year (mean 4.16). In addition, there are other strategies and projects of sustainable integrated tourism development of Nakhonratchasima Province.