The development of video content using storytelling techniques in conjunction with communication activities enhanced awareness for 3PlusNews online production among undergraduate students

Abstract

The objectives of this research were: 1) To conduct a needs assessment for the development of video content, 2) To develop and evaluate the quality of video content employing storytelling techniques, 3) To assess the perception of video content employing storytelling techniques, and 4) To evaluate the satisfaction of the sample using video content employing storytelling. The assessment tools used in the study consisted of needs assessment forms, content and media quality forms, perception forms, and satisfaction forms. The research was experimental, with a sample of 50 participants chosen through Simple Random Sampling from the ETM 112 Thai Language Communication course in Semester 2/2023.
The results of this study showed that: 1) The needs assessment of the sample for the development of video content in conjunction with communication activities was at a high level ( = 4.40, S.D. = 0.49). 2) In evaluating the quality of video content it was found that, 2.1) Content quality evaluation was at a very good level ( = 4.54, S.D. = 0.79), and 2.2) Media quality was also at a good level ( = 4.44, S.D. = 0.19), 3) Comparative perception assessment indicated that the perceptual effect of the sample after watching the video media in conjunction with communication activities was statistically significantly higher than the perceived effect of the sample before watching the video content in conjunction with communication activities at a significance level of .05 (t-test = 40.74), and 4) The satisfaction of the sample was at the highest level ( =4.75, S.D. = 0.39). Therefore, the development of video content employing storytelling techniques in conjunction with communication activities enhanced awareness for 3PlusNews online production among undergraduate students, which can be applied in real situations with acceptable quality.