Factors Contributing to a Song Going Viral Online: A Case Study of "Meron" by Ekler Jupaak

Abstract

The purpose of this article is to study the factors that made the song "Meron" go viral, focusing on musical elements and the role of communication technology. The study found that the song's simple structure, repetitive melody, and lyrics contribute to creating an earworm effect. Additionally, the use of social media platforms such as YouTube and TikTok helped spread the song to a large audience. The involvement of influencers and user-generated content also played a crucial role in quickly boosting the song’s popularity. The article points out that the viral success of "Meron" stems from a combination
of engaging musical elements and the effective use of new media technologies to amplify communication. The benefits of going viral include increased awareness, which helps the artist and song gain wide recognition, as well as fostering a loyal fan base with a deeper connection to both the song and artist. Viral success also leads to a rapid rise in streaming numbers and sales due to extensive sharing. Moreover, it opens up new business opportunities, such as featuring the song in advertisements, movies, or series. Brands may also become interested in collaborating with the artist or using the song for marketing purposes.