Public Relations and Administrative Management of Educational Institutions under the Kalasin Secondary Educational Service Area Office

Abstract

This research article aimed to: (1) examine the level of public relations administration in educational institutions; (2) investigate the level of school administration of administrators; and (3) analyze the relationship between public relations administration and school administration among administrators under the Secondary Educational Service Area Office Kalasin. The sample group consisted of 175 participants, including school administrators, personnel responsible for the four main administrative divisions, and teachers or public relations officers. The sample size was determined using the Krejcie and Morgan table.

The research instrument was a questionnaire. The statistical methods employed for data analysis included mean, standard deviation, and Pearson’s product-moment correlation coefficient.The results were as follows: 1) The overall level of public relations management in educational institutions was at a relatively high level. When analyzed by aspect, the evaluation aspect showed the highest mean, followed by problem identification, implementation and communication, and planning, respectively. 2) The overall level of school administration was at a relatively high level. In terms of specific areas, personnel administration had the highest mean, followed by general administration, budget administration, and academic administration, respectively. 3) The multiple regression analysis revealed a positive correlation between public relations management and school administration. The multiple correlation coefficient (R) was 0.906, and public relations management could explain 82% (R2 = 0.820) of the variance in school administration among administrators under the Secondary Educational Service Area Office of Kalasin, which was statistically significant at the 0.01 level.