The Impact of Social Identity on Chinese College Students’ Decisions on Returning Home for Employment: The Mediating Effect of Psychological Distance and the Moderating Effect of Belongingness
คำสำคัญ:
Social Identity, Returning Home for Employment, Psychological Distance, Belongingnessบทคัดย่อ
The purposes of this study were 1) to investigate how social identity impacted Chinese college-student decisions to return to their hometowns for employment after graduation by studying the perception of social identity, 2) to investigate the dynamic decisions to return home process for employment, 3) to explore the interactions between belongingness psychology and decisions to return home for employment, 4) to investigate how decision-making processes impacted the decisions to return home among college graduates. By applying a snowball sampling method, the initial participants were selected from university students who were the researcher’s personal networks. The statistical method of Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for evaluation of 518 respondents from 23 provinces of China who participated in this study.
The findings revealed that social identity had a significant impact on the decision to return home. The study suggested that strengthening local identities and reducing psychological distances through targeted policies and educational initiatives could encourage more graduates to return to their hometowns, thereby supporting regional development and talent retention. This research could fill a significant gap in literature and offer valuable directions for future studies and practical applications.
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