Optimizing Startup Performance through Digital Finance and Opportunity Identification
คำสำคัญ:
Digital Finance, Entrepreneurial Opportunity Identification, Entrepreneurial Performance, Social Capitalบทคัดย่อ
This study has drawn upon entrepreneurial opportunity theory and social resource theory, with new and small micro-enterprises as the research object and 1197 questionnaire responses as the data sample. It has analyzed the mechanism of the impact of digital finance on entrepreneurial performance, and has deeply explored the mediating effect of entrepreneurial opportunity identification and the moderating effect of social capital. The study findings have revealed several key points: Firstly, digital finance notably enhances entrepreneurial opportunity identification and innovation performance. Secondly, entrepreneurial opportunity identification serves as a mediating factor between digital finance and entrepreneurial performance. Lastly, social capital positively moderates both entrepreneurial opportunity identification and entrepreneurial performance. By deeply exploring the mechanism of the impact of digital finance on entrepreneurial performance, this study would provide important guidance for leveraging digital finance to enhance entrepreneurial opportunity identification in new and small micro-enterprises, promoting better realization of entrepreneurial performance activities, and effectively addressing issues such as financing difficulties for enterprises
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