Influencing Factors of Chinese Users’ Intention to Use Mobile Health Service
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Influencing Factors, Chinese Users, Intention to Use Mobile Health Serviceบทคัดย่อ
The objectives of this paper are 1) to analyze the influencing factors on the intention to use and the satisfaction in using the mobile health services, and 2) to analyze the mediating effect of user satisfaction on product quality and perceived risk on the user intention to use mobile health services. This paper explores the factors that influence the use of mobile health services. A combination of theoretical models on willingness to use such as UTAUT, health belief model (HBM), D&M model, and risk theory, hypothesis, and research model are proposed. The target population is 11,600 residents over the age of 18 living in Yingze Community, Taiyuan City, Shanxi Province, China. A total of 429 samples were selected by simple random sampling method. This study adopts the method of a questionnaire survey for quantitative research, and uses SPSS 24.0 to perform statistical analysis. AMOS 24.0 is verified by the structural equation model. The empirical results show that performance expectancy, health concerns, and product quality positively affect user intention, and that product quality and perceived risk have an impact on user intention to use through the mediating variable of user satisfaction. User satisfaction mediates the correlation between product quality, perceived risk, and intention to use. Finally, based on the empirical results, relevant suggestions are put forward and research prospects are made, hoping to promote the development of the mobile health service industry in China.
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