THE INFLUENCE OF ORGANIZATIONAL COMMITMENT, WORK MOTIVATION, AND JOB SATISFACTION ON EMPLOYEE RETENTION OF SIAM COMMERCIAL BANK PUBLIC COMPANY LIMITED

Abstract

This research article aims to 1) examine the relationship between organizational commitment and employee retention at Siam Commercial Bank Public Company Limited (Head Office) 2) investigate the relationship between work motivation and employee retention; and 3) explore the relationship between workplace happiness and employee retention. This study adopts a quantitative research approach, drawing upon key theoretical constructs including organizational commitment, work motivation, workplace happiness, and employee retention to form the research framework. The sample group consisted of 420 employees working at the head office of Siam Commercial Bank in Bangkok, selected through purposive sampling. The research instrument used was a structured questionnaire. Data were analyzed using descriptive statistics frequency, percentage, mean, and standard deviation as well as inferential statistics including correlation coefficients and multiple regression analysis. The findings revealed that 1) organizational commitment is significantly affected to employee retention at the statistical level of 0.01. 2) work motivation is significantly affected to employee retention at the statistical level of 0.01. 3) workplace happiness is significantly affected to employee retention at the statistical level of 0.01. The findings suggest that organizational leaders should utilize this information as a guideline for managing and enhancing organizational commitment, work motivation, and workplace happiness. Moreover, such insights can inform policy development aimed at fostering employee retention within the organization.