COMMUNICATION FACTORS AFFECTING THE OPERATIONAL EFFECTIVENESS OF ADMINISTRATORS UNDER THE OFFICE OF THE PRIVATE EDUCATION COMMISSION

Authors

  • Thantid Thamcharoen Department of Educational Administration, Graduate School, Suan Sunandha Rajabhat University
  • Nunthiya Noijun Department of Educational Administration, Graduate School, Suan Sunandha Rajabhat University

Keywords:

Communication, Operational Effectiveness, Educational Management

Abstract

          This research article aims to: 1) examine the opinions regarding the communication factors of managers under the Office of the Private Education Commission, 2) assess the opinions regarding the operational effectiveness of managers under the Office of the Private Education Commission, 3) investigate the relationship between communication factors and the operational effectiveness of managers under the Office of the Private Education Commission, and 4) explore the communication factors that influence the operational effectiveness of managers under the Office of the Private Education Commission. The sample used in this study consisted of 136 personnel from the Office of the Private Education Commission, determined using the sample size table by Krejcie & Morgan (1970). This was a quantitative research study. The research instrument used was a questionnaire, which was validated by experts and had a reliability coefficient of 0.978. Data analysis was conducted using descriptive statistics, Pearson correlation, and multiple regression analysis.

          The results of the study found that both communication factors and operational effectiveness of the managers were rated highly. Communication factors had a positive relationship with the operational effectiveness of the managers, with statistical significance at the 0.05 level. It was found that the communication factor related to the receiver was the only variable that significantly predicted the operational effectiveness of the managers under the Office of the Private Education Commission, with statistical significance at the 0.05 level. The findings suggest that developing skills in listening, reading, and analytical thinking to ensure accurate understanding and efficient information exchange by the receiver is essential in promoting the operational effectiveness of management.

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References

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Published

02.06.2025

How to Cite

Thamcharoen, T., & Noijun, N. (2025). COMMUNICATION FACTORS AFFECTING THE OPERATIONAL EFFECTIVENESS OF ADMINISTRATORS UNDER THE OFFICE OF THE PRIVATE EDUCATION COMMISSION. Journal of Research Innovation for Society, 1(1), 15–28. retrieved from https://so13.tci-thaijo.org/index.php/JRI/article/view/1737