GUIDELINES FOR PROMOTING INNOVATIVE ORGANIZATION OF SCHOOLS UNDER PHICHIT SECONDARY EDUCATIONAL SERVICE AREA OFFICE

Abstract

This research aimed to 1) to study the level of innovative organization in schools under Phichit Secondary Educational Service Area Office and (2) to propose strategies for promoting schools under this office to become innovative organizations. The sample consisted of 337 school administrators and teachers selected using stratified random sampling based on school size. Data were collected using a five-level rating scale questionnaire with a reliability coefficient of 0.95. The data were analyzed using mean () and standard deviation (S.D.). Phase 2 find guidelines for promoting innovative organization in schools under Phichit Secondary Educational Service Area Office. The group of informants consisted of 3 experts by specific selection method. The research instrument was an interview form on guidelines for promoting innovative organization. The data were analyzed using content analysis. The research results revealed that 1) The level of innovative organization in schools under Phichit Secondary Educational Service Area Office was at a high level overall. When considering each aspect, it was found that the aspect with the highest average value was the management system, at a high level. Followed by organizational structure, at a high level and the aspect with the lowest average value was the personnel, at a high level. 2) Guidelines for promoting innovative organization in schools under Phichit Secondary Educational Service Area Office included administrators should allocate resources according to strategic plans by analyzing the needs of each department; use technology for planning and monitoring to ensure flexibility, transparency and accountability in administration; clearly define the structure of work lines and authorities; support decentralization and personnel participation; allow free expression of new ideas; use digital tools to create spaces for exchanging opinions; and encourage initiatives without penalizing failure. Additionally, joint goals should be established, communication systems developed, and management carried out based on real data to continuously promote innovation and effectively adapt to changing circumstances.