A Study of the Relationship between Personality (Disc Model) and Work Values of Human Resources in Multinational Company in Thailand
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Abstract
In today’s rapidly evolving work environment, traditional drivers of employee retention are being overtaken by the growing demand for personal value alignment. Modern HR professionals play a pivotal role in aligning talent strategies with company purpose. Understanding how personality relates to HR professional’s work values and align with organization values is crucial. This study investigates the relationship between DISC personality types and work values among HR professionals working in multinational companies in Thailand. Data were collected from 70 HR practitioners using a standardized DISC personality assessment and a validated work values instrument. Conscientiousness emerged as the most common personality style (31.43%), followed by Influence (28.57%), Dominance (24.29%), and Steadiness (15.71%). The highest-rated work values were Independence (M = 12.90), Altruism (M = 12.89), and Supervisory Relations (M = 12.71). Correlational analyses revealed several significant associations: Dominance was positively related to Management values (p < 0.01), Influence was associated with Prestige (r = .361, p < 0.01), Steadiness was linked to Economic Return (r = .355, p < 0.01), and Conscientiousness showed a strong relationship with Achievement (r = .402, p < 0.01). These findings contribute to HRM and HRD scholarship by offering empirical evidence on how personality shapes value orientations among HR professionals in a multicultural corporate context.
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