The Value management of Zhangpu paper-cut art heritage for economic development

Abstract

Zhangpu paper-cut art thrives despite modernization and globalization. However, its lack of comprehensive management hinders theoretical understanding and practical growth in the sector. To fill the gap, this mixed-method, interdisciplinary study examined Zhangpu paper-cut art's historical evolution and cultural significance, its social and economic importance, and the challenges and opportunities of using it for economic development. The findings revealed that Zhangpu art paper is culturally and traditionally significant, boosting the art's marketability. The commodity presents key value-management issues. Challenges comprise the decline of traditions, inadequate research into the art's socio-economic impact and market dynamics, and a high emphasis on innovation and global knowledge. Opportunities encompass improving stakeholder cooperation, community participation, cultural heritage preservation and management, and art-economic integration. Impediments consist of decreased traditional craftsmanship, higher costs due to project size, outdated budget allocation, and commodity economic development. Key considerations involve customers' interpretation of patterns and new uses, current aesthetics, and Chinese traditional art-contemporary art fusion. The cutting issues are current characteristics and designs, adaptations of traditional Chinese paper-cutting and contemporary art techniques, decorative patterns, and designs. This groundbreaking study explores Zhangpu paper-cut art value management, providing theoretical and practical ideas for protecting its worth and boosting economic growth.