Research on China's Overseas Cultural Communication :
Status, Hot Topics, and Trends from 2009 to 2024
Keywords:
China's overseas cultural communication, CiteSpace, Research shiftAbstract
Due to globalization, the international dissemination of Chinese culture has become a crucial issue for studying cultural communication. This study employs 282 journal articles indexed in China National Knowledge Infrastructure (CNKI) from 2009 to 2024, utilizing bibliometrics and CiteSpace. The research findings reveal that first, the collaborative network among authors in this field remains loose, rather than a cohesive academic community. Second, keyword clustering analysis shows the shifts from static cultural symbols to dynamic cultural experience, from government-led unidirectional dissemination to multi-stakeholder interaction, and from macro national strategies to micro practical pathways. Third, it reveals shift phases in research topics: early focus on cultural essence and overseas Chinese communities, mid-phase emphasis on Confucius Institutes and the Belt and Road Initiative, and then the latest prominence of diverse subjects and digital communication scenarios such as Chinese cinema, national image, and Li Ziqi. It suggests that research should integrate content, strategy and effect from content delivery to value recognition.References
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