https://so13.tci-thaijo.org/index.php/AASJ <p><strong>Focus and Scope :</strong></p> <p>Asian Arts and Society Journal is an academic journal focused on disseminating works related to the arts. It emphasizes various fields such as journalism and communication, film and theater, design arts, dance, performing arts, and music. This journal highlights topics related to the changes of factors that impact the quality of life and society, aiming to create new knowledge and develop high-quality academic research for the benefit of society. Additionally, it recognizes the importance of expanding the academic role in society at large and the development of universities as sources of knowledge derived from the research of faculty, researchers and students, in order to advance towards a knowledge-based society.</p> <p><strong>Peer Review Process :</strong></p> <p>Articles submitted for publication are reviewed by <strong><em>at least three experts in the field</em></strong> and are subject to approval by the editorial board. Throughout the peer review process, the identities of the reviewers are kept confidential from each other <strong>(double blind review)</strong>.</p> <p><strong>Types of articles :</strong> Research article, Academic article, Book review</p> <p><strong>Language : </strong> English</p> <p><strong>Publication Frequency : </strong> 2 issues per year (Issue 1 : January - June, Issue 2 : July - December)</p> <p><strong>Publisher : </strong> International College of the Arts, Krirk University</p> <p><strong>Article Processing Charge (APC) :</strong> Free</p> Kirk University en-US Asian Arts and Society Journal This article is published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0), which allows others to share the article with proper attribution to the authors and prohibits commercial use or modification. For any other reuse or republication, permission from the journal and the authors is required. https://so13.tci-thaijo.org/index.php/AASJ/article/view/2996 <div>This article explores the historical evolution of colored glass windows in Guangfu architecture and</div> <div>their role in urban landscapes. As a unique decorative art form in Lingnan, this type of glass window</div> <div>not only carries historical and cultural significance, but also plays a role in modern cities. The article</div> <div>traces its origin, analyzes its historical evolution, explores its application in urban landscapes, and its</div> <div>impact on urban attractiveness and cultural identity. Finally, it discusses its protection and innovation,</div> <div>emphasizing its importance in cultural heritage and sustainable urban development.</div> Jiali Liang Copyright (c) 2025 Asian Arts and Society Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2025-12-26 2025-12-26 1 2 1 10 https://so13.tci-thaijo.org/index.php/AASJ/article/view/3155 <div>Guzheng education in contemporary Yangzhou has undergone remarkable expansion in recent</div> <div>decades, driven by both the revival of traditional culture and the increasing popularity of community</div> <div>based music learning. Yangzhou, historically renowned for its refined guzheng aesthetics, has become</div> <div>a significant hub attracting learners from a wide range of ages and social backgrounds. This study</div> <div>investigates how individual differences—including age, prior musical experience, socioeconomic</div> <div>status, and practice habits—influence learning outcomes among 150 guzheng learners from private</div> <div>studios, arts institutions, and community centers in Yangzhou. Quantitative analyses reveal significant</div> <div>variations in theory knowledge across age cohorts, a moderate positive correlation between deliberate</div> <div>practice hours and performance level, and meaningful disparities in learning conditions based on</div> <div>socioeconomic background. Regression analyses further indicate that practice duration serves as a</div> <div>significant predictor of technical proficiency. By integrating frameworks from lifelong learning theory,</div> <div>cultural capital theory, and deliberate practice research, this study offers an empirically grounded</div> <div>perspective on how learner diversity shapes contemporary guzheng education. The findings highlight</div> <div>the necessity of differentiated instructional approaches and the importance of reducing socioeconomic</div> <div>barriers in order to sustain the development and transmission of intangible cultural heritage.</div> Xiangwen Chen Copyright (c) 2025 Asian Arts and Society Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2025-12-26 2025-12-26 1 2 11 16 https://so13.tci-thaijo.org/index.php/AASJ/article/view/3138 <div>Drama is a form of art that involves the construction of time and space. With the development of</div> <div>modern theatre, psychological time-space has become increasingly important within stage-time</div> <div>structures. As a highly expressive component of visual design, stage lighting plays a significant role in</div> <div>shaping and transforming theatrical time and space. By utilizing lighting dynamics effectively, spatial</div> <div>temporal relationships can be rendered more precise, layered, and emotionally compelling. This study</div> <div>examines the use of lighting elements to elaborate a character's psychological time-space to externalize</div> <div>inner emotions, enhance dramatic conflict, and strengthen the relationship between actor and audience.</div> <div> </div> <div>It is the purpose of this article to examine the concept, importance, and function of psychological</div> <div>time-space and to demonstrate the inherent connections between lighting design and psychological</div> <div>time-space, as well as to summarize systematically various methods for treating psychological time</div> <div>space through lighting. With reference to the principle of theatrical "fictionality" and supported by</div> <div>production examples, the aim of this article is to clarify the meanings and classifications of stage time</div> <div>space, with an emphasis on the definition of psychological time-space and its use in dramaturgy.</div> <div> </div> <div>Through a theoretical analysis and practical examples, this paper identifies key lighting elements,</div> <div>such as color, intensity, distribution, and movement, that contribute significantly to the construction of</div> <div>psychological time and space.The findings of this study will provide lighting designers with practical</div> <div>guidance for selecting appropriate techniques when shaping psychological time and space, while</div> <div>offering theatre practitioners new perspectives on integrating lighting into dramatic performance.</div> Ao Li Copyright (c) 2025 Asian Arts and Society Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2025-12-26 2025-12-26 1 2 17 38 https://so13.tci-thaijo.org/index.php/AASJ/article/view/3204 <div>Due to globalization, the international dissemination of Chinese culture has become a crucial</div> <div>issue for studying cultural communication. This study employs 282 journal articles indexed in China</div> <div>National Knowledge Infrastructure (CNKI) from 2009 to 2024, utilizing bibliometrics and CiteSpace.</div> <div>The research findings reveal that first, the collaborative network among authors in this field remains</div> <div>loose, rather than a cohesive academic community. Second, keyword clustering analysis shows the</div> <div>shifts from static cultural symbols to dynamic cultural experience, from government-led unidirectional</div> <div>dissemination to multi-stakeholder interaction, and from macro national strategies to micro practical</div> <div>pathways. Third, it reveals shift phases in research topics: early focus on cultural essence and overseas</div> <div>Chinese communities, mid-phase emphasis on Confucius Institutes and the Belt and Road Initiative,</div> <div>and then the latest prominence of diverse subjects and digital communication scenarios such as Chinese</div> <div>cinema, national image, and Li Ziqi. It suggests that research should integrate content, strategy and</div> <div>effect from content delivery to value recognition.</div> Liguang Li Nan Zhao Yu-Chih Lin Copyright (c) 2025 Asian Arts and Society Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2025-12-26 2025-12-26 1 2 39 50 https://so13.tci-thaijo.org/index.php/AASJ/article/view/3133 <div>Mandalay, Myanmar's storied city of cultural heritage, is distinguished by its artistry in painting,</div> <div>sculpture, wood carving, lacquerware, and miniature craftwork. Traditional craft techniques, passed</div> <div>down through generations, reflect Mandalay's vibrant identity but remain underleveraged in attracting</div> <div>and engaging global tourism. Using a mixed-methods approach, this study examined the potential for</div> <div>integrating traditional arts into sustainable tourism through semi-structured interviews with 30 artisans,</div> <div>10 tour operators, and 40 tourists, surveys of 200 domestic and international visitors, and SWOT</div> <div>analysis. Findings reveal strong tourist demand for authentic, hands-on craft experiences, with artisanal</div> <div>authenticity significantly boosting satisfaction and revisit intention. Results indicate that arts tourism</div> <div>can empower artisans economically while strengthening cultural preservation through systematic</div> <div>documentation and intergenerational knowledge transfer. However, challenges including restricted</div> <div>market access, potential cultural commodification, and governance fragmentation require careful</div> <div>management. This study proposes an integrative arts tourism framework grounded in sustainable</div> <div>tourism theory, stakeholder theory, and cultural authenticity discourse, offering specific policy</div> <div>recommendations for expanding Mandalay's appeal as a cultural destination while protecting intangible</div> <div>heritage and fostering sustainable tourism principles.</div> Soe Myint Than Copyright (c) 2025 Asian Arts and Society Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2025-12-26 2025-12-26 1 2 51 81 https://so13.tci-thaijo.org/index.php/AASJ/article/view/3119 <p class="Body" style="text-align: justify; text-indent: 9.0pt; line-height: 150%;"><span style="font-family: 'Times New Roman',serif;">Growing environmental concerns within the beauty industry have prompted both consumers and manufacturers to seek sustainable solutions. This study investigates the transformative potential of artificial intelligence (AI) in promoting eco-conscious practices across the beauty sector. By analyzing digital data sources such as social media content, product reviews, and skincare routines, we develop an AI-driven framework that delivers personalized, environmentally friendly product recommendations, identifies sustainable ingredients, and suggests optimized packaging strategies. Our findings indicate that AI technologies can meaningfully reduce waste, foster responsible consumption patterns, and incentivize brands to adopt more sustainable business models. This research adds to the emerging literature on sustainable beauty and underscores AI<span dir="RTL" lang="TH">’</span>s capacity to catalyze positive environmental transformation. </span></p> Lin Fan Lavanchawee Sujarittanonta Copyright (c) 2025 Asian Arts and Society Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2025-12-26 2025-12-26 1 2 82 99