Exploring the Sustainable Management of Chinese Drama Creation from the Perspective of New Media

Abstract

With the rapid development of information technology, new media has become the main channel for information dissemination in contemporary society, profoundly influencing various aspects of the cultural and artistic fields, including the creation and dissemination of drama. The rise of new media has provided a broader communication platform and richer creative resources for drama creation, but at the same time, it has also brought many problems. This article takes the sustainable management of Chinese drama creation from the perspective of new media as the research object, deeply explores the challenges and opportunities faced by drama creation in the new media environment, and proposes sustainable management strategies such as technological innovation, content innovation, market expansion, and talent cultivation. Through this study, the aim is to provide theoretical support and practical guidance for the development of drama creation in the new media environment, help drama creators maintain their creative enthusiasm in the new media era, improve the quality of their works, and achieve sustainable development. The rapid development of new media technology has not only changed the dissemination methods of traditional drama, but also promoted the innovation of creative forms. The application of technologies such as virtual reality and augmented reality has injected new vitality into drama creation, while also placing higher demands on the artistic expression of traditional drama. In addition, the promotion of drama on new media platforms is facing problems such as content homogenization and insufficient copyright protection, and it is urgent to establish an effective management mechanism. In the future, drama creation needs to further integrate new media technologies, explore cross media narrative modes, and strengthen industry standards and talent cultivation to adapt to the market demand of the digital age and achieve the coordinated development of art and technology.