INFLUENCER MARKETING STRATEGIES FOR PROMOTING SECONDARY CITIES TOURISM
Keywords:
Influencer marketing, Secondary city tourism, Social media, Travelers, Promotion strategyAbstract
This article examines the strategy of influencer marketing in promoting tourism to secondary cities, focusing on the use of social media influencers to create awareness and stimulate the interest of travelers. The study finds that selecting appropriate influencers, creating engaging content, and utilizing suitable platforms are crucial for the success of marketing campaigns. Additionally, organizing campaigns in collaboration with influencers and fostering partnerships with local communities enhances the effectiveness of attracting tourists to secondary cities. The impact of the campaigns can be evaluated through various metrics, leading to continuous improvements in future tourism promotion strategies.
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