The Soft Power of Buddhism an Influence to Thai society

Abstract

       Buddhism is a moral soft power in Thai society since it is the foundation of Thainess, influencing Thai thinking, beliefs, and habits from birth until death. It is also the origin of Thai culture, customs, and identity, all of which have contributed to the development of current Thainess. Additionally, the morally soft power of Buddhism plays a part in promoting capitalism in Thailand during the financial crisis in 1997 (B.E. 2540). Buddhism serves as a spiritual anchor for all Thai people, allowing them to practice mindfulness, encouragement, optimism, and confidence in their own ability to overcome any obstacles. Buddhism, as a soft power, serves as the firm foundation for Thai society, allowing one to understand its roots and fundamental characteristics. This enables Thais to expand their knowledge and increases Thailand's ability to compete graciously with other countries on a global scale.