DEVELOPMENT OF ELECTRONIC COMIC BOOK BASED ON THE SIMULATION METHOD TO ENHANCE MEDIA LITERACY OF MATHAYOM THREE STUDENTS

Abstract

This research has the following objectives: (1) to develop an electronic comic book based on the simulation method to enhance media literacy; and (2) to study the media literacy scores from the development of an electronic comic book. This research consisted of two phases; the first was to develop an electronic comic book and the quality of the media was assessed by three specialists and tested with 14 students. The second phase was the assessment of media literacy results after using an electronic comic book. The samples of Mathayom Three students at Srinagarindra the Princess Mother School, Lopburi in Lopburi province were selected by purposive sampling. The research materials consisted of the following: (1) the developed electronic comic book; (2) the electronic comic book assessment form; and (3) a media literacy assessment form. The media literacy scores were demonstrated in terms of percentage, mean, and standard deviation (SD). In order to compare the scores, the descriptive statistics and a dependent t-test were used to evaluate the results. The results found the appropriateness of electronic comic books were at a “very high” level. The post-test media literacy scores were significantly higher than the pre-test scores. The p-value in this study was determined at a level of .05.