Digital Business Innovation in 21st- Century Thailand


  • Kosol Jitvirat Rajamangala University of Technology Suvarnabhumi


AI, IoT, Digital Business, Digital Innovation, Cloud Computing, Digital Thailand


This research aims to study the characteristics of digital business innovation in the 21st century. It is qualitative research that relies on content analysis methods together with the use of a content management system (CMS) to conduct research. Using content analysis methods to identify trends and patterns in the data to evaluate and identify content performance insights, and content customization. The content management system is used to test and verify new business ideas and innovations, content creation and curation, data collection, and analysis, and idea testing and optimization of business and innovations, and bring the information that has been analyzed together with inductive analysis method combined with comparative event analysis to check the credibility of the data by a triangular check. The findings appear to be in the same direction, therefore, the body of knowledge discovered is something that has been repeatedly proven until the information obtained is a necessary condition, and sufficient to conclude the truth. The research results revealed that digital business innovations consist of artificial intelligence and machine learning technology, the internet of things, blockchain, cloud computing, digital marketing, augmented reality, virtual reality, big data, and 3D printing. 

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How to Cite

Jitvirat, K. (2023). Digital Business Innovation in 21st- Century Thailand. ASEAN Journal of Management & Innovation (AJMI), 10(2), 38–55. Retrieved from