A MODEL OF PERSONNEL MANAGEMENT IN THE DIGITAL ERA BASED ON THE FOUR NOBLE TRUTHS FOR ADMINISTRATORS OF MAHACHULALONGKORNRAJAVIDYALAYA UNIVERSITY

Abstract

This academic article aims to study a model of personnel management in the digital era based on the Four Noble Truths for administrators of Mahachulalongkornrajavidyalaya University. The study focuses on integrating modern human resource management concepts with Buddhist principles in order to develop a conceptual framework for enhancing the effectiveness of personnel administration in response to digital technological changes, while at the same time preserving the moral and ethical identity of an educational organization. This study employs a documentary research approach, analyzing data from textbooks, academic documents, and related research on digital-era personnel management and Buddhist teachings.

The findings reveal that the Four Noble Truths—namely Dukkha (suffering), Samudaya (the cause of suffering), Nirodha (the cessation of suffering), and Magga (the path leading to the cessation of suffering)—can be applied as a systematic process for personnel management. This process begins with recognizing and analyzing problems arising in personnel administration in the digital era, followed by rational analysis of their causes, the establishment of clear goals for personnel development, and the formulation of appropriate management and development strategies in accordance with Buddhist principles. The application of the Four Noble Truths enables administrators to manage personnel effectively, achieving a balance between the use of digital technology and the cultivation of personnel’s minds, morality, and ethics. As a result, personnel develop digital competencies, uphold moral and ethical values, experience happiness at work, and contribute to the sustainable management of educational organizations in the digital era.