THE INFLUENCE OF SOCIAL MEDIA ON THE BEHAVIOR AND ATTITUDES OF THE YOUNGER GENERATION
Keywords:
Social Media, Behavior, Attitude, Youth, Self-imageAbstract
Social media has become an essential tool for communication and self-expression for the younger generation, significantly influencing their behavior and attitudes across various dimensions. This study focuses on analyzing the impact of social media on the behavioral and attitudinal changes of the youth, exploring areas such as consumption behavior, self-image creation, social decision-making, and engagement in political and social issues. The findings indicate that social media has both positive effects, such as facilitating access to information and social connection, and promoting awareness on societal issues, as well as negative impacts, such as anxiety over personal image and exposure to misinformation. Mindful usage and self-regulation of social media are crucial to avoid the adverse effects.
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