Local Political Communication in the Administrative District of Sanom Subdistrict, Sanom District, Surin Province
คำสำคัญ:
Local Political, Political Communication, Administrative Districtบทคัดย่อ
Introduction: This research aims to study the level of local political communication in the administrative district of Sanom Subdistrict, Sanom District, Surin Province, to compare local political communication based on individual demographic factors, and to propose approaches for improving local political communication in this area.
Methodology: The study was conducted with a sample of 360 individuals. The statistical methods used for data analysis included frequency, percentage, mean, and standard deviation (S.D.), as well as t-test, one-way ANOVA, and post hoc pairwise comparison using the LSD method.
Results: The findings revealed that the overall level of local political communication in the administrative district of Sanom Subdistrict, Sanom District, Surin Province, was high across all aspects. When analysed by specific aspects, the most prominent aspect was political communication practices, followed by the benefits of political communication, participation in political communication, implementation of political communication, and political communication promotion, respectively. Furthermore, the comparison of local political communication across different demographic factors, including gender, age, occupation, educational level, and residence, indicated no significant differences in political communication participation among the residents of the administrative district of Sanom Subdistrict, Sanom District, Surin Province.
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