Research on the study of the process of FDA Certificate through Packaging-Based Marketing Communication in community enterprise groups in Phetchabun Province.

Abstract

The objectives of this study are (1) to study the process of requesting food and drug standards, (2) to extract lessons from the process of requesting food and drug standards of community enterprises in Phetchabun Province, and (3) to study the process of marketing communication on packaging among consumers of community enterprise products. This is a mixed-method research. The researcher collected data from participatory observation and structured interview research, with interview topics set to obtain good food and safe food standards for the good health of consumers. Therefore, processed ginger products that will request food and drug standards must go through the request process and the request process to meet the specified criteria, which include product safety inspection, correct labeling, and quality control according to the separation and destruction standards related to product management. Problems and obstacles in the operation of community enterprise groups include the size of the machinery, which is another factor affecting the evaluation, and the factor of staff training on GMP. Staff or labor in the community enterprise group still lack knowledge and understanding, so they must be trained to strictly pass the food production hygiene standards. The quantitative research found that the data on purchasing behavior of community enterprise products in the food category has a frequency of 1-2 times per month. Attitudes about the decision-making process of purchasing community enterprise products, with the highest average value, are in the aspect of making decisions to purchase through information appearing on the label and packaging, which is at a high level. The mean was 4.14, the standard deviation was 0.86, followed by post-purchase behavior, by recommending products from community enterprises in Phetchabun Province, food type, to others to buy and tend to return to buy products from community enterprises again.